Can food ordering apps help combat food fraud through providing food safety information? Consumer responses to gutter-oil-free claim on Koubei
نویسندگان
چکیده
The illegal use of gutter oil (GO) as cooking is a serious food fraud problem in China and has raised widespread concerns. With the popular internet, Koubei, ordering app, launched campaign that every restaurant could pledge on platform it GO free. This paper evaluates whether consumers value GO-free feature reflected their willingness-to-pay (WTP) to claim. Results show claim receives positive WTP, are even more sensitive pledged by small businesses independent restaurants. For policy implications, results confirm advantages online platforms have providing safety information alleviating market failure caused asymmetric information. It will complement governments’ efforts preventing other behaviors markets.
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ژورنال
عنوان ژورنال: The International Food and Agribusiness Management Review
سال: 2023
ISSN: ['1559-2448', '1096-7508']
DOI: https://doi.org/10.22434/ifamr2021.0116